The firm was formed by a team that had worked together as the executive team at a leading asset manager in the region. After a very successful tenure growing profitability by over 10 times, increasing assets by over 3 times and moving the previous firm from number 6 to number 1 (in the East-African region) by revenues, the team moved to create an independent firm focused solely on serving the interests of clients and investors. We strongly believe that if we wake up every day thinking about what is in the interest of clients, putting their interests ahead of our own and trading the short-term interests for the long-term interests, our clients will do very well. And when our clients do well, we will do well too.
In order to do well in the long-term, we have to do what is in the best interest of the client, always. This requires a firm commitment to integrity and adhering to our business standards.
We demand excellence in all that we do and we are always looking for better and faster ways of serving our client. When clients experience collaborating with us, we want them to feel the difference and get uncommon solutions and results.
We are never content with the tried and tested approach to serving our clients. We are always curious about how to better serve clients and deliver a better return. We are very diligent in pursuit of that better product, process or return.
We go to great lengths to identify, train, motivate and retain the very best people we can get. To deliver the best service and the best return to our clients, we have to attract the best people who are drawn to tackling challenging issues and excel.
Once we have the best people, we continuously design our culture to bring out the best in each individual in order for them to reach their full potential from both an individual and team perspective. We give enormous opportunity and responsibility, but equally demand accountability.
Cytonn exists to serve the interests of our clients. We do this by creating innovative and differentiated financial solutions that speak very directly to the needs of our clients. To do this well, we hold the following values: